• Create and implement a comprehensive digital marketing strategy, including social media, paid advertising, email marketing, and content marketing aligned with business objectives.
• Create and oversee the brand's social media presence across all platforms (LinkedIn, Twitter, Facebook, Instagram, etc.), ensuring content is relevant, engaging, and compliant with medical device regulations.
• In collaboration with our digital agency partners, plan and execute digital marketing campaigns that drive awareness, engagement, and lead generation. Utilize data-driven insights to optimize performance and achieve KPIs.
• Collaborate with internal teams to develop high-quality, informative, and compliant content, such as blog posts, social media updates, videos, and infographics.
• Develop and execute strategies to improve search engine optimization (SEO) and manage paid search (SEM) initiatives.
• Track, measure, and report on the effectiveness of digital marketing efforts. Use analytics tools to monitor campaign performance, provide insights, and recommend improvements.
• Ensure all digital marketing activities adhere to regulatory requirements and industry standards, including FDA guidelines for medical device marketing.
• Manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Support strategy of HCP and Patient CRM customer journeys and next best action plan activation.
• Maintain ownership of the quality and consistency of plans, web standards, content and structure for the iovera brand.

• Bachelor's degree in Marketing, Communications, or closely related field required
• MBA preferred but not required
• 5 years in brand marketing or digital/social media platforms in a healthcare related field such as pharmaceutical/biotech/medical devices environment required

• Proven track record of developing and executing successful digital marketing strategies in the healthcare or medical device industry
• Demonstrated ability to create digital and social media content
• Excellent communication and interpersonal skills; able to work successfully with minimal supervision and collaborate effectively with cross-functional teams
• Strategic thinker with analytical skills and the ability to translate data into actionable insights
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Creative thinker with a passion for innovation and continuous improvement
• Strong understanding of digital marketing trends and best practices
• Expertise in social media platforms, SEO/SEM, email marketing, and content creation
• Familiarity with CRM software and marketing automation tools
• Proficiency in Microsoft Office Suite, digital and social media platforms

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in California is $120,000 per year to $165,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.